Published in Boardroom magazine Q1 2024 page 15

More Perspectives from the Community

Sina Bünte, Founder of DigitalMind.events

In the evolving landscape of conference design, technology, such as AI, takes centre stage as a transformative force, capturing the attention of association planners.
At the PCMA Convening Leaders Tech Playground, held in January 2024 in San Diego, and which I supported on-site, innovative AI solutions were showcased.
For example, Spark, a generative AI platform, revolutionises backend operational tasks in event planning. Notably, its session summary tool Snapsight swiftly distils key takeaways, streamlining post-session insights that can be shared with participants immediately.
Wordly, another standout, elevates participant experience through real-time AI translation to speech or text in multiple languages.
Event planners should also remain vigilant about the data they collect, leveraging its potential to personalise participant experiences and identify preferred content, thereby optimising engagement and fostering a more tailored and memorable event atmosphere.
Another technology solution showcased at the Tech Playground was Joi, an event planning and scheduling software which helps planners to move away from spreadsheets and streamline the programme development.
Associations must embrace the potential of new technology such as AI-driven innovations, as they not only enhance efficiency but also redefine the participant journey